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our story

The magic of eat2explore is the wonderful family memories that you are unlocking. We are all busy parents trying to spend more quality time with our family....Everyone needs to eat, why not make it a fun family activity.

our inspiration

Rowena started eat2explore for her children and other busy families like hers. Two years ago, during a family cooking class, she discovered that although her kids love to travel and try different cuisines, they couldn’t even chop an onion!

She grew up cooking with her family back in Malaysia and those are some of her fondest memories. However, being a working mom juggling her kids’ busy schedules and still making sure dinner is on the table after work, she forgot the joy of taking a break and having fun cooking together as a family. She realized that there must be many more out there just like her – people who are missing this opportunity to create lasting memories at home.

Mealtime should be an experience and cooking is a life-skill everyone should have! Since home economics is no longer part of the curriculum at school, hands-on cooking and culture explorations is even more important in today’s world.

leadership team

Rowena Scherer

Founder & President, Chef

accomplished financial executive & graduate of The French Culinary Institute and NYU Stern - Executive MBA

Kelly McGlinchey

Head of Business Development

Food educator & key member of Butter Beans during the startup phase. Graduate of Dartmouth College, Co-chair of Slow Food NYC

Trisha Stein

Director of Operations

Extensive startup experience. Graduate of University of Delaware


Jennifer Ashton

Education Development

accomplished educator & graduate of University of Central Florida, University of Phoenix & PhD from Nova Southeastern University

specialist team

Arthur Freydin

Digital Marketer

Social media advertiser. Graduate of New York Institute of Technology

Karl Ogg

Social Media Content Manager

Educator & social media influencer. Graduate of Palm Beach Atlantic University and American College of Education

Alexandra Seeman


Pursuing Finance degree at New York University

Albert Pew

Design Manage

Graphic designer. Graduate of Universitas Mercu Buana in Indonesia

Amran Hossain

Web Application Programmer

Graduate – B.Sc in Computer Science & Engineering and M.Sc in Software Engineering in Bangladesh

Jenny Flores

operations associate

Part time employee at Bronx Cookspace (WhedCo)